Google Local formally Google Places
“Fifty-four percent of Hispanic smartphone owners visit shopping sites from their mobile browsers during a typical month”
Having your Business appear in the Google Local & Google Maps section on the 1st page is extremely beneficial. Business owners must create a strong online presence outside of their own website by optimizing local search engines. Google reports that 97 percent of consumers search for local businesses online – making local searches the fastest growing method of online inquiries.
The new local business cycle
Consumers search for products and services online before buying these in-store – this business cycle begins with search results, and ends with reviews
of consumers regularly search online for local businesses, products and services
leave a review or comment to be seen by potential customers
consider reviews and social comments before deciding on a brand
of these consumers shop locally as a direct result and have a higher than average spend
Reviews in search results
Customer reviews are being displayed prominently within local search results – further increasing the effect on the buying decision.
Google Local is a great place to be listed as its pages feature photos, videos, and special promotions for your business. Potential customers can visit your Google Local page to find your address, phone number, reviews, website address, hours of operation, and much more. Your business Optimized for Google Local can drive many more clients through your door.